Advertising
- Type product
Advertising
Beschrijving
With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of c…
Veelgestelde vragen
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
With Perlego (The Spotify for Books) you get unlimited access to
more than 250,000 professional and self-development books in one
simple space for one simple price. You can learn on the go with our
mobile app!
The book covers advertising from top to bottom, including the
history and development of the advertising industry, the academic
thinking that underpins how advertising is practiced today and the
strategies used in both conventional and digital advertising
today.
It offers extensive coverage of traditional and contemporary
approaches to all mainstream media, strategy and planning, insights
into the creative advertising process and how messages and content
are developed and a wealth of contemporary examples from around
Europe and beyond.
Importantly, the book also includes coverage of the challenges
of measuring and delivering tangible results. This book is the
essential companion for undergraduate, postgraduate and
professional students studying Advertising, Media and related
subjects.
Blijf op de hoogte van nieuwe ervaringen
Deel je ervaring
Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.