Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Beschrijving
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For advertising courses.
Integrated advertising and marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising a…

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With Perlego (The Spotify for Books) you get unlimited access to
more than 250,000 professional and self-development books in one
simple space for one simple price. You can learn on the go with our
mobile app!
For advertising courses.
Integrated advertising and marketing communications taught
through real-life application
Integrated Advertising, Promotion, and Marketing Communications
speaks to an evolved definition of integrated marketing and teaches
students how to effectively communicate in the business world. It
champions the importance of integrating all marketing
communications and helps students understand how communications are
produced and transmitted. This text covers advertising and
promotions, the role of social media, blogs, mobile messaging, and
other marketing tactics. To help students retain ideas, each
chapter includes tools that allow students to apply concepts to
real-life situations. The 8th Edition includes extensive analysis
of social media, Internet blogs, andmobile helping students
understand the vital links marketers use to connect with
consumers.
Pearson MyLab Marketing not included. Students, if MyLab is a
recommended/mandatory component of the course, please ask your
instructor for the correct ISBN and course ID. MyLab should only be
purchased when required by an instructor. Instructors, contact your
Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product
designed to personalize learning and improve results. With a wide
range of interactive, engaging, and assignable activities, students
are encouraged to actively learn and retain tough course
concepts.
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