Product Management and Product Marketing - In-person

The  Product Management and Product Marketing course  is for people new to product management, those without formal training, or anyone seeking a skills refresher.

It aims to give you the mindset, knowledge, skills, and confidence needed to deliver world class product management in your company.

Whether you're a Product Manager, Product Owner, or Product Marketer… you can kick-start your career by attending this industry-leading product management
training course.

This course is for you if you manage hardware, software, services, or platforms – whether customer-facing B2B, B2C or internally facing.

Course modules include:
Module 1: The role and mindset of product management
Module 2: Market analysis and discovery
Module 3: Developing propositions
Module 4: Effective business cases
Module 5: Pricing
Module 6: Product development and requirements
Module 7: Launching, roadmaps, and in-life management
Module 8: Product strategy
Module 9: Effective product management

What you'll learn

• Understand the full context of product management and product marketing
• Understand the scope, component parts and best practice for your role
• Be able to use a range of practical tools, checklists, and templates
• Have a structured approach and understand where to focus your time
• Have the knowledge you need to add strategic value to your business
• Understand the importance of owning the product
• Be confident in your product management expertise