Crisis Communicatie (Crisis Communication)

Tijdsduur
Locatie
Op locatie, Online
Startdatum en plaats
Logo van Rotterdam School of Management, Erasmus University - Executive Education
Opleiderscore: starstarstarstarstar_half 9,1 Rotterdam School of Management, Erasmus University - Executive Education heeft een gemiddelde beoordeling van 9,1 (uit 17 ervaringen)

Tip: meer info over het programma, prijs, en inschrijven? Download de brochure!

Startdata en plaatsen

computer Online: online
11 okt. 2021 tot 18 okt. 2021
check_circle Startgarantie
Toon rooster
event 12 oktober 2021, 09:00-17:00, Online, Day 1
event 14 oktober 2021, 09:00-17:00, Online, Day 2
event 18 oktober 2021, 09:00-17:00, Online, Day 3

Beschrijving

Every organisation has to deal with issues, internally and externally.  But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders?  And how do you manage your company’s reputation during these high pressure times in crisis?

This three-day programme covers all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.

Format

A combination of lectures, real-life case discussions, video clips, and int…

Lees de volledige beschrijving

Veelgestelde vragen

Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.

Every organisation has to deal with issues, internally and externally.  But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders?  And how do you manage your company’s reputation during these high pressure times in crisis?

This three-day programme covers all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.

Format

A combination of lectures, real-life case discussions, video clips, and interactive exercises are used to teach this material in a highly engaging manner. The programme is led by prof. Paul Argenti, a world-renowned expert in corporate communication.

Key benefits

By participating in this course, you will:

  • learn how to identify crises, and become familiar with crisis characteristics

  • learn common mistakes that lead to crisis escalation
  • become familiar with specific tools to apply before, during, and after a crisis hits
  • become familiar with general frameworks that will help you conquer a crisis situation, and ideally, prevent crises from happening in the first place
  • learn how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
  • distinguish between different communication channels when sending a message to employees, consumers, and the media at large during high-pressure crisis times
  • think strategically about communication and become more confident in dealing with all aspects of crisis communication.

Brief overview of the course programme

Day 1: Wednesday, 11 November 2020

  • The strategy behind all communications
  • Communicating through the coronavirus crisis
  • The changing environment for businesses
  • Crisis communication framework
  • 2 case studies

Day 2: Thursday, November 12 2020

  • Communicating during a crisis
  • Communicating following a crisis
  • 2 case studies

Day 3: Friday, November 13 2020

  • Corporate responsibility, and how it can lead to as well as prevent crises
  • Reputation risk analysis framework
  • Case study
  • Wrap-up & explanation of the final exam
  • Closing drinks!

This masterclass is led by Prof. Paul A. Argenti.

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

Blijf op de hoogte van nieuwe ervaringen

Er zijn nog geen ervaringen.

Deel je ervaring

Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.

Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.

Vraag nu gratis en vrijblijvend informatie aan:

Aanhef
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)
We slaan je gegevens op, en delen ze met Rotterdam School of Management, Erasmus University - Executive Education, om je via e-mail en evt. telefoon verder te helpen. Meer info vind je in ons privacybeleid.