De Kracht van Storytelling (Storytelling for Business Success)

The messages your organisation gives out have never been more important. But you need to be clever about getting your message across when there are so many other organisations trying to grab the attention of customers. Businesses that spend more on strong messaging usually come out ahead against the quieter voices, but is getting noticed merely a matter of how much you spend on advertising ? Not necessarily.

Skill in storytelling – creating a compelling narrative around your actions or your purpose – gives you the power to be heard above louder voices. It inspires people to think along with you. And that’s where this RSM Executive Education programme on storytelling comes in.

In RSM’s two-day course Storytelling for Business Success, Antonie Knoppers, an experienced storyteller, shows how you can harness the power of stories to succeed in business by inspiring your employees and colleagues, winning more customers and growing your operation.

This course will help you to:

• Construct effective and impactful business stories that deliver messages that stick. 
• Engage and build trust with any audience. 
• Simplify complex ideas and put them in a memorable and familiar context. 
• Ensure your meaning is understood and felt, every time. 
• Motivate your employees, win more customers, and grow your business. 
• Find stories from your private or work-related life to use in pitches, presentations, speeches, meetings, and inspire your audience.