Beschrijving
Stop getting generic AI output. Combine behavioural science frameworks with AI for strategically grounded insights. Anyone can use AI. The ones who get more out of it understand what makes people tick, because the best prompt starts with understanding people. This course teaches you to combine behavioural science frameworks with AI to produce strategically grounded insights, personas, behavioural diagnoses and prototypes, instead of generic output. Across 10 lessons you learn to prompt for how people actually decide, to build rich audience profiles from real fears and motivations, and to use AI as a sparring partner for smarter interventions. It is for marketers, researchers and designers wh…
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Stop getting generic AI output. Combine behavioural science
frameworks with AI for strategically grounded insights. Anyone can
use AI. The ones who get more out of it understand what makes
people tick, because the best prompt starts with understanding
people. This course teaches you to combine behavioural science
frameworks with AI to produce strategically grounded insights,
personas, behavioural diagnoses and prototypes, instead of generic
output. Across 10 lessons you learn to prompt for how people
actually decide, to build rich audience profiles from real fears
and motivations, and to use AI as a sparring partner for smarter
interventions. It is for marketers, researchers and designers who
want AI to produce strategically grounded work and to keep the
human judgement the technology still lacks. Every lesson is short
and focused, so you can pause, rewind and revisit whenever a new
project or campaign calls for it. You get lifetime access,
downloadable frameworks, AI Prompt Guides plus the SUE Guru,
personal feedback from the SUE team, and an EQAC-accredited
certificate. Taught in English with Dutch subtitles.
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