Go-to-Market Strategy training

Why Choose Expandior Product Academy’s Go-to-Market Strategy training?










This isn’t a “how to launch” course. It’s a deep dive into designing go-to-market strategies that fit your produ...

Why Choose Expandior Product Academy’s Go-to-Market Strategy training? This isn’t a “how to launch” course. It’s a deep dive into designing go-to-market strategies that fit your product, your organization, and your customers, not a one-size-fits-all playbook. You’ll work hands-on with proven GTM frameworks that help you define your Ideal Customer Profile (ICP), map the Decision Making Unit (DMU), and make strategic choices between product-led, sales-led, or marketing-led growth. Throughout the course, we emphasize the impact of organizational structure, internal alignment, and business context, so your GTM strategy is actually executable. Instead of textbook examples, we work with your own product or use cases from the field. That means by the end of the day, you walk away with a tailored GTM plan and the skills to replicate the process for future launches, grounded in business reality, not buzzwords. What You’ll Gain: Clarity on Go-To-Market Strategy TypesLearn when to apply product-led, marketing-led, or sales-led approaches and how to avoid mismatches that stall growth or confuse your teams. Hands-on GTM Planning SkillsDesign a go-to-market strategy tailored to your product, ...